forge.

Experiment infrastructure for ad creative

3 pilot spots open

There's one variable
in your ads that's deciding everything.

Your ROAS isn't random. It's driven by a specific combination of creative variables — hook, creator, message, angle. Forge finds the one that matters most and tells you exactly what to adjust next. One experiment. One clear answer.

Forge experiment simulator

forge →

Change hook to Result-first

Or pick a variable:

3.8x

ROAS

4.2%

CTR

+81%

vs control

Result-first

3.8x

Control

2.1x

Category avg

2.4x

Next brief

Keep Result-first. Try Expertise-led creator. +15–25%.

Forge analyzing

WINNER

Result-first hook

CONFIDENCE

★★★★☆

The hidden pattern

Every ad has a structure.
Most brands can't read it yet.

A 30-second ad contains at least six measurable variables. No existing tool breaks them down.

📊

The number without the reason

ROAS 2.4x — but which variable produced it?

🎯

A layer that doesn't exist yet

"Result-first hook + Expert creator = 3.8x ROAS." No tool gives you this.

🔄

Spend without accumulation

$50K/year in ad spend. Zero compounding knowledge.

Our thesis

Every industry that learned to measure
the right variable rewrote its playbook.

forge.

→

Free — takes 2 minutes

Start with a free analysis.
See what we see.

One ad link. One product page. 24 hours. One page of insights.

Ad ↔ Page match

Does your ad promise what your page delivers?

Review count flag

Under 20 reviews = structural conversion limit

Hook structure ID

What hook type are you using? Is it optimal?

Variable mismatch

Are your selling point and price pulling in different directions?

Your biggest opportunity

"The single variable change most likely to improve your ROAS."

Results in 24 hours. No credit card. No sales call.

How it works

Controlled experiments.
One variable at a time.

Isolate one variable. Measure what moved ROAS. Deliver the next brief.

Hypothesis

"This variable
will lift ROAS"

→

Isolate

One changes.
Rest controlled.

→

Measure ROAS

Real revenue.
Not views.

→

Next brief

"Change this.
Here's why."

✓ Forge does

Experiment design + variable isolation

Creator shooting brief

Data collection + AI analysis

ROAS report + next campaign brief

✕ Never does

Creator sourcing or matching

Video production or editing

Ad execution or management

Landing page changes or CRO

Timeline

Day 1 to first insight: 24 days

Onboard

Form + Pixel check

Experiment

Brief sent to you

Ads live

You run, we watch

D21

Data in

CSV → AI analysis

D24

Report

3-layer + next brief

You do 3 things: fill a form, coordinate your creator, share a CSV. We handle everything else.

The compounding gap

The brands that learn fastest
win the category.

Every experiment adds a data point. The ones that measure compound. The ones that don't restart from zero.

40%

of ad spend typically goes
to the wrong variable

2–3x

expected ROAS lift
after first experiment

24d

from signup
to first insight

cost for first
3 pilot brands

Pricing

Start free. Pay when it works.

First experiment on us. Full cycle, full report, no strings.

START HERE

First 3 brands

Pilot

Free

Full experiment cycle. Same deliverables as paid.

Brands 4–10

Founding

$497/mo

Monthly experiment cycle + ROAS report + next brief. Rate locked for life.

Forge adds what no one else can

	Agency	AI ad tools	Analytics	Forge
What they do	Make + run ads	Generate variations	Show what happened	Tell you what to change
ROAS attribution	Campaign	None	Campaign	Variable-level
Experiment design	—	—	—	Controlled isolation
Benchmark DB	—	—	Engagement	ROAS-linked
Output	"Let's discuss"	"More ads"	"A report"	Executable brief
Cost	$10K+/mo	$29–500	$200–2K	Free → $497+

Keep your agency. Keep your tools. Forge adds what none of them have.

There's one variablein your ads that's deciding everything.

Every ad has a structure.Most brands can't read it yet.